| Jun 29, 2010 |
With New Media, the Same Marketing Principles Apply |
Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term. |
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| Jun 22, 2010 |
Find Out What Your Clients Really Think of You |
Right now, you're thinking this might be a case of "be careful what you wish for." Absolutely not—there's nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning. |
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| Jun 10, 2010 |
One Landing Page Does Not Fit All |
You've got a great website and plenty of on- and offline marketing funneling leads to it. But you're finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors? |
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| Apr 7, 2010 |
Is Yours a Trusted Brand? |
Brand trust is becoming even more important to business survival today, especially as consumers' use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to all manner of service industries not delivering on what they promised. Consumer scams are at an all-time high and product quality continues to decline. |
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| Feb 25, 2010 |
Mining Social Media for Competitive Intelligence |
Whether you run a large corporate real estate firm or you're a local agent, social media outlets can be used to your benefit for more than just their initial intent, making contacts and building relationships. They have now grown sizeable enough to house a treasure trove of fresh competitive information, which can provide you with a better understanding of what your competitors are up to at all times. |
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| Feb 25, 2010 |
Better Branding Through Videos - Create a Distinct Brand Personality |
It's a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting and low-cost ways to accomplish this, using video is one great tool that's easy and has a big impact. |
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| Jan 5, 2010 |
Cultivating Advocates for Your Brand |
Cultivating clients and others to be advocates for your brand takes planning and time, and while you already work on building relationships every day, focusing on specific advocate prospects and activities will enhance your efforts. These brand believers are invaluable as they will promote you to their sphere of influence.
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