President's SpotlightPresident's Spotlight
Are You Ready to Buy Real Estate Now?
I am bullish about the real estate market, but I want to hear what you think.
Stop Whining and Hold on to Your House
Millions of homeowners are underwater. But don't sell your house—when the market turns, property will rise in value again, writes Marc Roth
NewsNews
Better Branding Through Videos - Create a Distinct Brand Personality
RISMEDIA, February 4, 2010-It's a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting and low-cost ways to accomplish this, using video is one great tool that's easy and has a big impact.
Read the full article here.
Cultivating Advocates for Your Brand
RISMEDIA, January 5, 2010-Cultivating clients and others to be advocates for your brand takes planning and time, and while you already work on building relationships every day, focusing on specific advocate prospects and activities will enhance your efforts. These brand believers are invaluable as they will promote you to their sphere of influence.
Read the full article here.
The Right Mix: Home Warranty of America Uses Technology, Social Media and Agent Engagement to Create the Perfect Blend
RISMEDIA, December 19, 2009-If you're looking for an example of how to mix technology and the human touch, look at Home Warranty of America (HWA). Using a careful blend of database technology, social media and video and agent engagement, HWA has successfully created a platform that gives the company the advantage when it comes to being quick to market with innovative new processes in-house and online, product development and customer service.
Here, President Marc Roth and Marketing Director Chris Kaucnik explain how they've created the systems they have, how they are engaging agents online and what they plan to do in the months ahead to continue on their successful track.
Read the full article and interview here.
Get Invited to the Party
Home-selling Strategies by Chris Kaucnik, HWA Marketing Director
RISMEDIA, November 12, 2009-Some things never change, including the notion of socializing for business reasons. These days, the only difference is much of this socializing is being done online, which has allowed social circles to grow.
Read the full article here.
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Increase Business with New Tools
NEW! System & Appliance Maintenance Send your clients to our System & Appliance Maintenance Section of the web site! A little TLC goes a long way to enjoying your home's systems & appliances and avoiding inconvenient emergencies and inefficient energy use.
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HWA's New Client Contact Program as Easy as 1-2-3
Our new, eye-catching e-Postcards & e-Articles are on a variety of topics from home maintenance and water conservation to reducing home energy use and making your own household cleaners.
Just include them in your e-newsletters, send e-mails or place them on your favorite social media outlet. They're great to print for open houses or other events too. Now you can keep in touch easily and for FREE, building relationships with new clients and re-connecting with old friends.
All you do is:
1) Login or register at the Services Center
2) In Your Toolbox, Select Client Contact Flyers or e-Poscards
3) Select/download the article or postcard you want to send, and save it to your computer
Now you can include it any of your client communications. On the flyers, your name and contact information will fill in automatically. Please be patient. It takes a few seconds to load your specific information.
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Home Warranty Innovator, HWA, Debuts Fun, Animated Consumer Video
Mascot Ollie the Orange takes viewers through an engaging 9-minute Flash video educating them on what their HWA Home Warranty generally covers, how to request service and a lot more. For more information download the press release or watch video.
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Newsletter
Past Newsletters
Fall Home Maintenance
With the fall and winter months upon us, now is the time to do some routine maintenance around your home to prepare for the changing weather ahead.
AC Tips
To maintain the energy efficiency, safety, and useful life of your central air conditioning system, it is important that your home maintenance program include the proper care for your central air conditioner. These tasks should be taken care of in April, before your cooling season begins.
Tips for a Warmer, Less Expensive Winter from HWA
Colder weather is coming, and you and your clients can warm up your homes with some easy, but sometimes less-obvious fixes.
Articles
More Articles
Mining Social Media for Competitive Intelligence
Whether you run a large corporate real estate firm or you're a local agent, social media outlets can be used to your benefit for more than just their initial intent, making contacts and building relationships. They have now grown sizeable enough to house a treasure trove of fresh competitive information, which can provide you with a better understanding of what your competitors are up to at all times.
Better Branding Through Videos - Create a Distinct Brand Personality
It's a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting and low-cost ways to accomplish this, using video is one great tool that's easy and has a big impact.
Cultivating Advocates for Your Brand
Cultivating clients and others to be advocates for your brand takes planning and time, and while you already work on building relationships every day, focusing on specific advocate prospects and activities will enhance your efforts. These brand believers are invaluable as they will promote you to their sphere of influence.
The Right Mix: Home Warranty of America Uses Technology, Social Media and Agent Engagement to Create the Perfect Blend
If you're looking for an example of how to mix technology and the human touch, look at Home Warranty of America (HWA). Using a careful blend of database technology, social media and video and agent engagement, HWA has successfully created a platform that gives the company the advantage when it comes to being quick to market with innovative new processes in-house and online, product development and customer service.
