President's SpotlightPresident's Spotlight
Still Betting on a Housing Recovery
Despite rising mortgage rates, still-depressed home prices, and the expiry of the home buyer tax credits, the housing recovery won't stall.
Got Great Credit? It May Not Be Enough to Refinance
You'd like to believe a couple with excellent credit scores, and equity in their homes, would find it easy to refinance. You'd be wrong.
NewsNews
With New Media, the Same Marketing Principles Apply
RISMEDIA, July 1, 2010-Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.
Read the full article here.
Find Out What Your Clients Really Think about You
RISMEDIA, June 22, 2010-Right now, you're thinking this might be a case of "be careful what you wish for." Absolutely not-there's nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning.
Read the full article here.
One Landing Page Does Not Fit All
RISMEDIA, May 4, 2010-You've got a great website and plenty of on- and offline marketing funneling leads to it. But you're finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors?
Read the full article here.
Is Yours a Trusted Brand?
RISMEDIA, April 7, 2010-Brand trust is becoming even more important to business survival today, especially as consumers' use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to all manner of service industries not delivering on what they promised. Consumer scams are at an all-time high and product quality continues to decline.
Read the full article here.
Mining Social Media for Competitive Intelligence
RISMEDIA, March 15, 2010-Whether you run a large corporate real estate firm or you're a local agent, social media outlets can be used to your benefit for more than just their initial intent, making contacts and building relationships. They have now grown sizeable enough to house a treasure trove of fresh competitive information, which can provide you with a better understanding of what your competitors are up to at all times.
Read the full article here.
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Increase Business with New Tools
NEW! System & Appliance Maintenance Send your clients to our System & Appliance Maintenance Section of the web site! A little TLC goes a long way to enjoying your home's systems & appliances and avoiding inconvenient emergencies and inefficient energy use.
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HWA's New Client Contact Program as Easy as 1-2-3
Our new, eye-catching e-Postcards & e-Articles are on a variety of topics from home maintenance and water conservation to reducing home energy use and making your own household cleaners.
Just include them in your e-newsletters, send e-mails or place them on your favorite social media outlet. They're great to print for open houses or other events too. Now you can keep in touch easily and for FREE, building relationships with new clients and re-connecting with old friends.
All you do is:
1) Login or register at the Services Center
2) In Your Toolbox, Select Client Contact Flyers or e-Poscards
3) Select/download the article or postcard you want to send, and save it to your computer
Now you can include it any of your client communications. On the flyers, your name and contact information will fill in automatically. Please be patient. It takes a few seconds to load your specific information.
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Newsletter
Past Newsletters
Spring Home Maintenance
The clocks have "sprung" ahead, baseball training is underway and here at HWA we all have one thing on our minds. SPRING! Along with all the fun Spring brings, there's also a lot of work to do. Spring is the best time to clean, organize and update your home.
Winter Home Maintenance
In the cold winter months, much of your attention turns to reducing energy costs and making your home more energy-efficient. Unless you have a specially designed, energy efficient home, you can almost always reduce your energy costs and improve your home's comfort level by sealing air leaks and adding insulation.
Fall Home Maintenance
With the fall and winter months upon us, now is the time to do some routine maintenance around your home to prepare for the changing weather ahead.
Articles
More Articles
With New Media, the Same Marketing Principles Apply
Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.
Find Out What Your Clients Really Think of You
Right now, you're thinking this might be a case of "be careful what you wish for." Absolutely not—there's nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning.
One Landing Page Does Not Fit All
You've got a great website and plenty of on- and offline marketing funneling leads to it. But you're finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors?
Is Yours a Trusted Brand?
Brand trust is becoming even more important to business survival today, especially as consumers' use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to all manner of service industries not delivering on what they promised. Consumer scams are at an all-time high and product quality continues to decline.
